1.COLLECTION OF PERSONAL INFORMATION
In the course of providing the Services to you, Adarsh Hamilton collects the following personal information (“User Data”):
1.1. Personal information such as your username, e-mail address and phone number when you register for a Adarsh Hamilton account.
1.2. We may automatically collect some information about your hardware devices when you access Adarsh Hamilton. For example, when you utilize our Wesbite, we may collect your internet protocol (“IP”) address and the type of device you use and your geographic location. We may combine this automatically-gathered information with other information, including personal information we have collected about you.
1.3. We may receive information from third parties (including, for example, business partners, providers of technical, payment and delivery services, social media service providers, advertising networks, analytics providers, and search information providers) about your usage trends.
1.4. If you send us personal correspondence, such as emails, we may collect such information into a file specific to you.
2. USE OF YOUR CONTENT
2.1. In order to provide a personalised browsing experience, Adarsh Hamilton may collect information from you, and you agree that Adarsh Hamilton may use such information to improve its marketing and promotional efforts, to analyze usage, improve the content of Adarsh Hamilton, product offerings, and to customise Adarsh Hamilton’s content, layout, and services, in order to improve Adarsh Hamilton and better tailor it to meet your needs.
2.3. Our group companies (which means all direct and indirect subsidiaries of the Adarsh Group), may collect, hold and use information you share with us in order to provide our hotel services and products to you, including (without limitation) enabling you to make, and us to accept, reservations online for our hotels worldwide. We may contact you about other services we offer that are similar to those you have already purchased or enquired about, or with any other related marketing material.
2.4. To extend this personalized experience, Adarsh Hamilton may track the internet protocol (“IP”) address of your device and save certain User Data on your device in the form of cookies. Adarsh Hamilton uses this data to deliver web pages to you upon request, to customize the site to your interests, to measure traffic within the Website, and let advertisers know the geographic locations of Website’s users. You agree that we may use your User Data to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Website. Such portion of the User Data provided by you to Adarsh Hamilton that may be personal or sensitive in nature, will not be provided to third parties without previous consent of the user concerned. User Data of a general nature may however be revealed to external parties.
2.5. We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) provide and monitor the effectiveness of our Services; (d) monitor aggregate metrics and demographic patterns; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.
2.7. We use your User Data to communication with you, and to provide your information announcements.
2.8. Adarsh Hamilton promises that we will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. From time to time, we may reveal general statistical information about our Website and visitors, without revealing personal details. Your trust and confidence are our highest priority.
2.9. In the event you choose to make reservations at the Hotel(s) via net banking, credit/debit card or online wallets, you shall be required to provide information, which may include payment instrument number (e.g., credit card), name and billing address, the security code associated with the payment instrument, etc (“Payment Data”). We use Payment Data to complete transactions, as well as to detect and prevent fraud. When you provide Payment Data while logged in, Adarsh Hamilton shall store such data to facilitate future transactions. Upon deletion or closure of your account, we may retain the Payment Data for as long as reasonably necessary to comply with Adarsh Hamilton’s legal and reporting requirements. In the course of processing or transmitting your Payment Data, we will observe and fully comply with the current Data Security Standard of the PCI Security Standards Council.
3. SHARING YOUR DATA
3.1. We may share User Data and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Adarsh Hamilton is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
3.2. We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Services to you. Our service providers will be given access to your information as is reasonably necessary to provide the Services under reasonable confidentiality terms.
3.3. We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
3.4. To selected third parties, where you have chosen to share such information.
3.5. Adarsh Hamilton may share sensitive personal information with any third party, without obtaining your prior consent, in the following limited circumstances: